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ANCHOR CHEESE

From grass to glass, Anchor was founded in New Zealand , during the year 1886. Currently, thanks to over 130 years of dairy expertise, modern innovation and ingenuity, the goodness of Anchor is available in over 160 products and 80 countries. Anchor products are made with the goodness of dairy, whether it’s butter or cheese.

“We believe that goodness feeds greatness.”

CREATIVE
BRIEF

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PRINTS

Visuals will be placed in train stations to attract those who commute by train to head to work and on lifestyle/food magazines.

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SUBWAY ADS

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MAGAZINE

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SOCIAL MEDIA AD

Ads will be placed on social media to suggest recipes and spark interest.

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SOCIAL MEDIA CAMPAIGN

Suggestion: A small scale campaign will be held to offer consumers a post it note along with their purchase of Anchor Cheese

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WEBSITE BANNER

Website banners will be published on food blogs

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SHELF WOBBLER

Visuals to direct consumers to easy on-the-go recipes

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