Basso” is the family name of Felice Basso who first founded The Basso. The business, also known as “Basso Fedele e Figli” was slowly expanded by Fedele Basso and his wife. It was not long after that Sabino Basso took over and transformed a small-town business into into a company that exports to over 80 countries around the world.

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In Malaysia, the consumption of olive oil has been a slow but steady growth. Many Malaysians have gotten used to cooking with common cooking oil or canola oil. However, the effect of the pandemic has cause the mass crowd to reconsider their diet choices.

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Our campaign targets to increase the brand awareness of Basso olive oil in Malaysia. The concept, hopes to encourage consumers to eat better and live better with the product.