BURGER KING
The house of flamed grilled goodness and the reigning supreme Whopper, Burger King. has now undergone major rebranding to keep up with the current tides of the fast-food industry. From logos and packaging to restaurant decor and other prominent assets, Burger King aims to entice consumers with a more natural, genuine, and real version of their identity.
Our campaign aims to help Burger King restructure and solidify its newfound brand identity.
CREATIVE
BRIEF
PRINTS
Our concept of the Burger King campaign is to convince consumers that they should have a balance nutritious meal made fit for a king. Our idea "An ecosystem within a palm of a king's hand" positions the consumer as the "king" and the product as the "ecosystem" under their control.
The campaign was targeted to young adults who are skeptical towards fast foods. We used mediums such as social media, billboard prints, youtube ads, website banner and restaurant banners as a creative strategy to attract youths.
SOCIAL MEDIA ADS
Our social media ads are placed on Facebook and Instagram which most youths frequented.
The campaign is mainly based on good copies and simple visuals. We wanted to land a strong impact towards youths by presenting a clean set of original Burger King items and imaginative copies.
WEBSITE BANNER
Our website banners will be posted on popular youth media websites such as Says and World Of Buzz
BILLBOARD ADS
Our outdoor billboard ads will be seen on bus stops and train stations
IN STORE POSTER
Print posters will be displayed at Burger King chain restaurants
