GOOD VIRTUES CO.
Good Virtues Co. is a Malaysian halal-certified brand that first started out with hair care essentials such as shampoo and hair conditioner before eventually venturing into body baths, lotions, and facial products. The company focuses strongly on the integrity and purity of its ingredients. They are committed to creating Halal products with high standards of quality and safety for consumers, using ingredients that are safe and respectful to the environment. The brand incorporates organic Habbatus Sauda oil across all their product range which are free from Mineral Oil, SLES, ALES, Parabens, synthetic colourants, while also using 100% non-animal derived ingredients.
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Given that Good Virtues Co. celebrates inner strength by championing the goodness of its products while treating the planet and its people with dignity, the brand, however, still has a low brand presence amongst the highly saturated shampoo product market.
CREATIVE
BRIEF
PRINTS
The idea of this campaign is to position Good Virtues Co. shampoo as a part of a confident lifestyle where consumers can pamper their hair without compromising the environment or their wellbeing. In that way, the consumers will be able to keep their head cool and handle their daily routines when they feel beautiful and confident from the inside out.
SOCIAL MEDIA
Sponsored social media ads are posted on popular platforms like Facebook and Instagram to gain easier access towards the majority of the target audience.
WEBSITE BANNER
Website banner ads are placed on popular news and lifestyle webpages to reach the brand's potential consumer group.
IN-STORE AD
In-store printed ads are placed in shopping malls and supermarkets where Good Virtues Co. products are readily available for purchase.
BILLBOARD AD
Billboard advertisements are situated at busy public transport stations.