LG

LG’s philosophy revolves around people, ingenuity and sticking to their own roots. The brand is committed to understanding the needs of its consumers and offering quality solutions through technological innovation, leading consumers into better futures. With the increase of strong market competitors, LG needs to further establish a distinctive presence in order to keep up with its purpose and philosophy.

CREATIVE
BRIEF

PRINTS

Visuals will be placed on banner stands at cinemas or shopping malls

SOCIAL MEDIA AD

On social media, users are able to interact with the post by increasing the brightness of their phones. This helps to frame the high colour fidelity and contrast feature of LG OLEG.

CINEMA BANNER

BILLBOARD

Billboards will be placed on busy roads to generate the interest of drivers. Consumers will be requested to “count the peanuts” while being stuck in traffic.