MAYBANK
The Malayan Banking Berhad is a universal bank in Malaysia. that focuses on the “home markets” of Malaysia, Singapore, and Indonesia. The bank’s range of products and services includes commercial banking, investment banking, Islamic banking, offshore banking, leasing and hire purchase, insurance, factoring, trustee services, asset management, stockbroking, nominee services, venture capital, and Internet banking.
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The new app of Maybank, namely the MAE app, reaffirms the Bank’s commitment to offering the next-generation experience to its customers as it gives a refreshing take on a banking app and further lifts the Group’s offerings in digital banking. With the increased competition in the banking landscape and the rise of fintech, Maybank faces the challenge to maintain its significance amongst the millennials as the trusted e-banking provider.
CREATIVE
BRIEF
PRINTS
Our campaign idea is to appeal to consumers as the all-rounder e-banking provider that can help them in monitoring and planning their financial needs through the new features of the MAE app.
SOCIAL MEDIA ADS
The campaign prints are placed on social media platforms like Facebook and Instagram to reach out to our targeted audience digitally. The headline ideas are chosen to appeal to consumers in a well-wishing tone of voice.
WEBSITE BANNER
Website banners will be advertised on news and information webpages that have consistent and high view-counts of consumers daily.
IN-STORE POSTER
In-store posters are placed in the bank's branches to attract both existing and potential customers to enquire about the MAE app.
BILLBOARD AD
Printed and digital billboard ads are situated in crowded areas such as public transport hubs and outside shopping malls.