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MERCEDES-BENZ
Established since the beginning of the 20th century, Mercedes-Benz has an expansive and rich heritage in Malaysia. Famed as the inventor of the automobile in 1886, Mercedes-Benz has achieved the highest accolade in the automotive industry.
The Mercedes-Benz Slogan is “The Best or Nothing,” and it certainly embodies the quality of the vehicles the brand provides even today. However, with the increase of more affordable, value-for-money cars, it has been suggested that Mercedes Benz has lost its appeals and brand heritage amongst the consumer market
CREATIVE
BRIEF
PRINTS
Key visuals created for the campaign
MAGAZINE PRINT
Visuals will be written on automotive magazines and in-store banners
IN-STORE BANNER
WAZE AD
A waze reminder to remind consumers to get back safe while also raising awareness of the Mercedes Car brand ​
BILLBOARD
A waze reminder to remind consumers to get back safe while also raising awareness of the Mercedes Car brand
SPOTIFY ADS
A curated playlist will be placed on Spotify to offer drivers a “special” playlist for their journey, or perhaps a new experience to consumers.
SOCIAL MEDIA ADS
A curated playlist will be placed on Spotify to offer drivers a “special” playlist for their journey, or perhaps a new experience to consumers.
FLOOR STICKERS
In store floor stickers to spark interest and guide consumers to request for a CD test drive.
CD TEST DRIVE
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