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MERCEDES-BENZ
Established since the beginning of the 20th century, Mercedes-Benz has an expansive and rich heritage in Malaysia. Famed as the inventor of the automobile in 1886, Mercedes-Benz has achieved the highest accolade in the automotive industry.
The Mercedes-Benz Slogan is “The Best or Nothing,” and it certainly embodies the quality of the vehicles the brand provides even today. However, with the increase of more affordable, value-for-money cars, it has been suggested that Mercedes Benz has lost its appeals and brand heritage amongst the consumer market
CREATIVE
BRIEF
![creative brief final-01.png](https://static.wixstatic.com/media/1263c4_75211a7ffd5a45a584ddab13bd0a302e~mv2.png/v1/fill/w_464,h_656,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/creative%20brief%20final-01.png)
PRINTS
Key visuals created for the campaign
![Mercedes Benz KV 1.png](https://static.wixstatic.com/media/1263c4_5233b5a79a054fe9b4a7bd4ea336ab00~mv2.png/v1/fill/w_108,h_152,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20KV%201.png)
![Mercedes Benz KV 5.png](https://static.wixstatic.com/media/1263c4_1a2c06a34853466395ad56e5dfa073f2~mv2.png/v1/fill/w_116,h_164,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20KV%205.png)
![Mercedes Benz KV 2.png](https://static.wixstatic.com/media/1263c4_6bac1ed839ce41cf87bbdf4c087e538d~mv2.png/v1/fill/w_113,h_160,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20KV%202.png)
![Mercedes Benz KV 4.png](https://static.wixstatic.com/media/1263c4_7f8410cb39184f86b003a61d2170ecb8~mv2.png/v1/fill/w_111,h_157,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20KV%204.png)
![Mercedes Benz KV 3.png](https://static.wixstatic.com/media/1263c4_48f626af6c83456d9bb9f456fd8cb542~mv2.png/v1/fill/w_105,h_148,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20KV%203.png)
MAGAZINE PRINT
Visuals will be written on automotive magazines and in-store banners
![Mercedes Benz Magazine.png](https://static.wixstatic.com/media/1263c4_8fdc05707d7b4d60a882f9755bd66149~mv2.png/v1/fill/w_72,h_48,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20Magazine.png)
IN-STORE BANNER
![Mercedes Benz In store Mockup.png](https://static.wixstatic.com/media/1263c4_2fae66b71d99499bb048152225e3d5e0~mv2.png/v1/fill/w_60,h_69,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20In%20store%20Mockup.png)
WAZE AD
A waze reminder to remind consumers to get back safe while also raising awareness of the Mercedes Car brand ​
![Mercedes Benz Waze Banner Mockup.png](https://static.wixstatic.com/media/1263c4_28887efafef94e2a9cb55e8d89b644f7~mv2.png/v1/fill/w_97,h_177,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20Waze%20Banner%20Mockup.png)
![Mercedes Benz Waze Banner.png](https://static.wixstatic.com/media/1263c4_7774bd0626774939905bbd2a68a096b3~mv2.png/v1/fill/w_60,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20Waze%20Banner.png)
BILLBOARD
A waze reminder to remind consumers to get back safe while also raising awareness of the Mercedes Car brand
![Mercedes Benz Billboard.png](https://static.wixstatic.com/media/1263c4_6d1a8998bd8648f89002d3cd6170290b~mv2.png/v1/fill/w_80,h_53,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20Billboard.png)
SPOTIFY ADS
A curated playlist will be placed on Spotify to offer drivers a “special” playlist for their journey, or perhaps a new experience to consumers.
![Mercedes Benz Spotify.png](https://static.wixstatic.com/media/1263c4_baaacab3223d465eb066fdd473cabce4~mv2.png/v1/fill/w_84,h_48,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20Spotify.png)
![Mercedes Benz Playlist.png](https://static.wixstatic.com/media/1263c4_9089f17e1d004819a8703baab9d2890f~mv2.png/v1/fill/w_84,h_48,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20Playlist.png)
![mercedes benz mockup.png](https://static.wixstatic.com/media/1263c4_cccd3796f7184155a98535dd8339879a~mv2.png/v1/fill/w_55,h_120,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mercedes%20benz%20mockup.png)
SOCIAL MEDIA ADS
A curated playlist will be placed on Spotify to offer drivers a “special” playlist for their journey, or perhaps a new experience to consumers.
![Mercedes Benz IG mockup.png](https://static.wixstatic.com/media/1263c4_754f30e84ad04b8e908fc3f2d146320b~mv2.png/v1/fill/w_113,h_113,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20IG%20mockup.png)
![Mercedes Benz IG Mockup 2.png](https://static.wixstatic.com/media/1263c4_8ba43e43124b433c9d60589a2a530365~mv2.png/v1/fill/w_113,h_113,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20IG%20Mockup%202.png)
FLOOR STICKERS
In store floor stickers to spark interest and guide consumers to request for a CD test drive.
![Mercedes Benz Floor Sticker 1.png](https://static.wixstatic.com/media/1263c4_e352b109a45d476d8573a605730e54a1~mv2.png/v1/fill/w_87,h_37,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20Floor%20Sticker%201.png)
![Mercedes Benz Floor Sticker.png](https://static.wixstatic.com/media/1263c4_482efc92893a4eaa8ccfd646ee7fd28d~mv2.png/v1/fill/w_53,h_36,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mercedes%20Benz%20Floor%20Sticker.png)
![floor sticker mb.png](https://static.wixstatic.com/media/1263c4_3149cf20ef28495bab3a021783767a6f~mv2.png/v1/fill/w_104,h_104,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/floor%20sticker%20mb.png)
![mb floor 4.png](https://static.wixstatic.com/media/1263c4_73defea66eca40ec8392863cbaff2c05~mv2.png/v1/fill/w_82,h_54,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mb%20floor%204.png)
CD TEST DRIVE
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