PENTEL
Pentel, which started with the production and distribution of crayons, water colors, and other school stationery in 1946, has developed to become a manufacturer that creates a comprehensive range of stationery and office supplies, including innovative writing instruments.
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Pentel's commitment to quality and continued improvement efforts in response to customers’ needs have resulted in the company's constant strive for new and innovative development of quality stationery products based on their technological prowess and creativity, earning the company a Deming Prize; a first for the stationery industry.
CREATIVE
BRIEF
PRINTS
Printed posters with QR codes will be placed at public transport stations with high traffic of young audiences to increase exposure of the campaign.
SOCIAL MEDIA
Promoted social media posts will appear in the main news feed page to promote Pentel’s products through this campaign and attract users to click on the CTA button to be directed to Pentel’s website.
WEBSITE BANNER
Website banners will be placed on websites like World of Buzz, Says, The Rakyat Post, etc. that has large traffic of young users.
ARTICLE WRITE UP
Sponsored article write up will be posted on websites like World of Buzz, Says, The Rakyat Post, etc. that has large traffic of young users to promote the campaign and encourage consumers to join in the DIY craft journey with Pentel.
STARTER KITS
Starter kits are curated to guide users to kick-start their DIY journey in repurposing used items and decorating them using Pentel’s products easily.
The starter kits are categorized into different variations with different Pentel products according to its design difficulty level.
DEDICATED SHELF
Pentel dedicated shelves will be placed in stationery stores like Popular, MPH bookstores, and other local bookshops or art supply stores to increase sales and create buzz regarding the ongoing campaign.
YOUTUBE VIDEO AD
1 minute-long Youtube tutorial video to garner targeted audience’s interest.
