ST DALFOUR FRANCE
St Dalfour France was founded during the first world war by Madame Kistner who uses their neighbour recipe into making a fruit spread. Originating in the Aquitaine region of Southwestern France, St. Dalfour is handcrafted, pairing a family recipe with all-natural ingredients. The brand’s artisanal recipe was created after the turn of the 19th century just south of Bordeaux, amid the renowned terroir dubbed “the Garden of France”.
​
In Malaysia, St Dalfour has developed a rich heritage and reputation amongst the older generation. The brand has great potential and now requires a new brand presence for a younger target pool.
CREATIVE
BRIEF
PRINTS
Posters will be put up on the entrance doors of grocery stores or shopping malls to attract consumer attention as they enter the premise.
Posters will be placed at billboards located outside grocery store buildings or shopping malls to reach consumers who are going to the location to purchase daily goods.
SHELF WOBBLER
Shelf talkers and/or banners will be placed at the shelves of the bread spread section to increase brand awareness and prompt consumers to purchase the product.
Point-of-Sales Materials - Shelf Banners
SOCIAL MEDIA ADS
Sponsored Facebook carousel post will be posted to extend the brand’s reach to the TA, with the CTA button that links the user towards the brand’s website to the recipe blogs with purchase prompts.
Sponsored Instagram stories will be posted to extend the brand’s reach to the young TA, with the CTA button that links the user towards the brand’s website and recipe blogs with product purchasing sites.
ARTICLE WRITE UP
Sponsored article write up about this campaign detailing the versatility of the St Dalfour France fruit spread will be posted on heavy-buzz food-related websites like KL Foodie, FoodAdvisor, etc.
YOUTUBE ADVERTISEMENT
Stop motion video ad will be posted on Youtube to increase brand awareness amongst the consumers.
