Yes was officially launched on 19 November 2010 in Kuala Lumpur, Malaysia and was the first in the world to commercially launch a converged 4G network at a national scale based on IEEE Broadband Wireless Access Standards (WiMAX). At launch, it boasted 65% nationwide population coverage and was the largest 4G network in Malaysia. Recognised for its affordability, the Yes brand is a perfect solution for youths.